Climate change plus COVID means that more and more Quebeckers are working from home through ever increasing heat waves. Here to help you brave the elements, Climat NordSud offers the comfort you need. The trusted HVAC specialist caters to clients on Montréal’s South Shore. To keep profits on the rise, the contractor and supplier depends on a Linkeo website and online marketing strategy.
THE CUSTOMER
Seasoned in both air conditioning and heating systems, Climat NordSud works with big names like DAIKIN and other Energy Star brands. They’re proud to offer high-performance, eco-friendly options that reduce energy consumption, resulting in savings for their customers, and a lighter load for the planet. Owner Lucas Dicerni runs the company alongside his business partner Danny Beauregard and their six other employees.
“Here in Quebec, the temperatures run from minus forty to plus forty. When it comes to your heating and air conditioning, you can’t mess around,” says Lucas. “It’s easy to get your unit from a big box store. But we offer a personal touch. We make sure our customers know how to use their systems, and we’re always around to help after installation. You’ll leave knowing your home will stay comfortable through all kinds of weather.”
THE CHALLENGE
Climat NordSud began as a single location in Beauharnois. They enjoyed rapid success and soon opened their new spot in Chateauguay.
“We had three competitors on the same block and nobody knew who we were.” Their new rental premises also had an incredibly high turnover rate. “Businesses weren’t lasting long. We realized we were going to have to work super hard if we wanted to get our name out.”
THE SOLUTION
Ready to up his advertising game, Lucas contacted Linkeo Montreal. From there, he met his sales rep Gabriel Duquette. “Gab knows his stuff,” says Lucas. “He is at once highly professional and totally approachable. We’re on the same team. I always feel like we’re working toward the same goals.”
On top of a sleek new website, Climat NordSud’s current package includes targeted ad campaigns on Google and Facebook. This paid Search Engine Advertising is designed to help businesses rank high in Google search results. Meanwhile, Linkeo’s SEM team has optimized his website content so that over time, the company will continue to dominate Internet searches for HVAC solutions, even between ad campaigns.
THE RESULTS
“Before Linkeo, we’d get 1-2 calls a day. Now it’s like 10-15. Our turnover has tripled.” Throughout 2021, the website has averaged over 1800 visitors per month, with close to 5% of these prospects turning into clients.
“Linkeo plus the pandemic has meant a major upgrade for us,” says Lucas. “We’ve become an essential business, one that keeps growing. And with sales as hot as they are, it’s not looking like it’s going to stop anytime soon.”
